Noticias de ultima
  • 12.00 Bets sem autorização entram na mira do governo com nova MP
  • 12.00 Uplatform procura redefinir o sucesso do iGaming com networking, localização e mapeamento da jornada do cliente
  • 12.00 Sportradar usa IA para prever o vencedor da Copa do Mundo de Clubes de 2025
  • 12.00 O Sistema Nacional de Apostas avança com nova reunião do grupo consultivo
  • 12.00 Troca de acusações entre presidente e relatora na CPI das Bets
  • 12.00 O Brasil enfrenta uma perda anual de R$ 10,8 bilhões no combate ao mercado ilegal de apostas, segundo estudo
  • 12.00 Amusnet faz parceria com a operadora holandesa Bingoal.nl
  • 12.00 Peru: referência latinoamericana na regulamentação de jogos de azar digitais
  • 12.00 ProntoPaga impulsiona a revolução fintech com SmartPIX e SmartRouting na América Latina
  • 12.00 Amusnet reforça presença no Brasil com parceria com a VBET
Exclusive

Azerion: ´Gamification is the key word of the present in a society where virtual and real mix more and more´

Thursday 30 de September 2021 / 20:21

2 minutos de lectura

(Italy, SoloAzar Exclusive).- Tommaso Zeppetella, Azerion Head of Gaming Advertising, granted an interview to Solozar about recent Esports Business Day, the first B2B event in Italy combining training, professional updating and networking for the esports sector.

Azerion: ´Gamification is the key word of the present in a society where virtual and real mix more and more´

What has been your impression about the recent Esports Business Day?
This first edition was a real success, most of all thanks to the winning combination of training and networking moments. The Esports Business Day has been able to gather professionals and experts from both gaming and eSports industries that finally had the chance to meet face to face! On my end, I can say it was a great pleasure to be back on stage by joining a physical event highlighting Azerion's platform offer and solutions.

Can you share with us a quick review about the speech "Senator, we run games" that you headed at the event?
I was inspired by the memorable question and answer from the US Senate questions to Facebook Founder/CEO, Mark Zuckerberg, about how to sustain a business model in which users don't pay for service, well in Azerion We don't Run Ads but Games! Casual game is our core business in a platform of high-tech services. I highlighted how a brand can reach the right audience through our gaming proposals.

How was your experience on stage, considering that speakers had to present their speeches in TED style?
It could be challenging, but it was an easy and accessible way to share Azerion's message and plus value. Moreover, this was an in-person event, which means we (not only myself, but the company I represent) had the opportunity to reach people and groups who were willing to finally meet face-to-face, a true benefit after two years far from the usual industry events.

How have you experienced the fact of meeting again with colleagues, visitors, and clients in a face-to-face event?
It was really useful and incredibly inspiring. Professionals and massive experts came together sharing best practices, case studies, and visions for the future. I'm so grateful to all participants for sharing their time and know-how.

What is the current situation of the games of chance market in Italy and Europe, and what are your future perspectives on the matter?
To date, 43% of Italians use video games. The new generations represent future and they are already beyond social network; for them gaming is one of the media through which interact with the world. Gamification is the key word of the present in a society where virtual and real mix more and more.

What are the main goals of Azerion for the remainings of 2021 and 2022?
As said by our CEO "We would like to become the biggest platform in Europe with our vision to serve the market of gaming. Our goal is to create a safe, connected and intelligent ecosystem (enabled through our technology) that will accelerate the growth of European companies connected to our operations".

Categoría:Exclusive

Tags: Sin tags

País: Italy

Event

SBC Summit Americas 2025

13 de May 2025

Uplatform procura redefinir o sucesso do iGaming com networking, localização e mapeamento da jornada do cliente

(Fort Lauderdale, Exclusivo SoloAzar).- No SBC Summit Americas, a Uplatform enfatizou o poder da rede estratégica, da localização orientada por dados e do gerenciamento da jornada do cliente para ajudar as operadoras a prosperar no competitivo mercado de iGaming. Maria, Diretora de Marketing, compartilha como a compreensão das nuances regionais e o foco nos pontos de contato despercebidos dos jogadores podem impulsionar as marcas da simples presença à confiança duradoura. Conheça suas perspectivas sobre tendências do setor, inovação e por que a criatividade é uma joia esquisita nas feiras do setor.

ProntoPaga impulsiona a revolução fintech com SmartPIX e SmartRouting na América Latina

(Fort Lauderdale, Exclusive SoloAzar).- Evans Concha, CTO e fundador da Pronto Paga, compartilhou as principais inovações lançadas este ano e como elas impactam o setor de Fintech na região. Com um firme compromisso com novas tecnologias e segurança cibernética, a empresa está se posicionando como uma referência no setor. Descubra como ela está redefinindo o futuro dos pagamentos digitais neste artigo.

Pay4Fun consolida sua posição como portal de pagamentos 100% Pix e amplia seu alcance na América Latina

(Fort Lauderdale, Exclusivo SoloAzar).- Pay4Fun reforça sua posição como gateway de pagamento 100% Pix com integração direta ao Banco Central, garantindo máxima segurança e eficiência nas transações. No SBC Summit Americas, Leonardo Baptista destaca o papel do networking e da inovação em um ambiente onde a tecnologia e a regulamentação são fundamentais. Descubra como o Pay4Fun está moldando o futuro dos pagamentos digitais.

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST